Run the Maine

Run The Maine is a community running event in historic Castlemaine, held since 2009 for runners and walkers of different ages and abilities. It is built around local health and wellbeing rather than a single elite race, and a recent edition drew more than 1,000 participants. The event also raises money for the local health service, with a recent donation reaching $40,000. Gavin Krasner directs the race, while Storyland has shaped its public look through the website, social media, video, print material, banners, and signage. Its branding is unusually deliberate for a local run: two main colours alternate each year, with playful graphics and black-and-white photography used across the event communications.